About TICO
Business acumen. Personal commitment.
TICO was founded on one conviction: data only creates value when it enables people to make better commercial decisions. That is why we combine business acumen with personal commitment and remain involved until insights are genuinely put to work.
The name TICO
Jefry was born in Costa Rica, where a Costa Rican man is commonly called a Tico. Ticos are known for their warm, open and welcoming nature and for pura vida: an outlook on life centred on personal attention, connection and appreciation for what truly matters.
That heritage is reflected in the way TICO works. We take the time to understand the organisation, its people and the commercial challenge. Data and technology are not the starting point; they are the means to make better decisions together.
TICO combines Costa Rican commitment with Dutch pragmatism and more than twenty years of experience in B2B data intelligence. We make complex challenges clear, translate insights into achievable actions and remain involved until marketing and sales can use them to move forward.
About Jefry
Personal direction. Specialist capability.
Jefry is the founder, commercial lead and dedicated point of contact. With more than twenty years of experience in B2B data intelligence, he connects commercial strategy with customer and market data, analytics, technology and practical application across marketing and sales.
His strength lies in listening, asking the right follow-up questions and reducing complex challenges to clear choices. He safeguards the connection between the commercial challenge, the analysis and the activation.
Depending on the engagement, TICO brings together the right expertise. This combines personal accountability and continuity with the specialist capability needed to turn insights into action.
Meet TICO
Where is there still a lack of direction, focus or execution?
In an introductory meeting, we explore where the greatest commercial opportunity or constraint lies and which first step can deliver genuine value.