How we work
We start with the commercial decision that needs a stronger evidence base. From there, we map the available data and missing insights, set priorities and make them actionable in campaigns, dashboards, CRM and sales follow-up.
We bring together the commercial challenge, growth objectives, propositions and available data. We then determine which choices need to be made and what information is still missing.
We combine internal customer and sales data with relevant company, market and behavioural signals. Analytics — and AI where it adds value — reveal where potential lies, which accounts fit and when commercial momentum is building.
We translate the analysis into selections, signals, dashboards, tools and practical processes for marketing and sales. This clarifies which company deserves attention, with which proposition and message, and at what time.
Not every organisation needs the same level of support. TICO therefore offers three ways to work together:
TICO carries out the analysis and implementation and supports commercial activation.
TICO works alongside the internal team, adding the data, expertise and technology that are missing.
Your organisation handles execution. TICO provides the required data sources, analyses, software and specialist support.
The delivery model can evolve throughout the engagement as the knowledge and capacity within your organisation grow.
From strategy and data to insight and activation: in an introductory meeting, we determine where TICO can make the difference and which first step is needed.
Meet TICO
In an introductory meeting, we explore where the greatest commercial opportunity or constraint lies and which first step can deliver genuine value.
