Strategic direction
We bring together market potential, customer value, segments, propositions and white spaces. This reveals where the organisation is best positioned to grow.
ICP, segment choices and an evidence-based growth direction.
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What TICO does
From data foundation to commercial activation
TICO reveals where commercial opportunities lie, which markets, audiences and accounts deserve priority, and which signals call for action. We connect customer and market data with analytics and translate the resulting insights into concrete choices for marketing and sales.
Tactical focus
We translate the chosen direction into specific audiences, account selections, buying groups, relevant contacts and commercial signals.
Prioritised accounts, leads and reasons to take action.
Operational activation
We make priorities actionable through selections, signals, dashboards, tools, and practical CRM and sales processes.
Concrete commercial priorities and follow-up for marketing and sales.
TICO combines advice, data, technology and execution. Depending on the challenge, we deploy individual components or bring them together into one effective commercial solution.
Data foundation and data quality
We enrich, connect and maintain customer and market data. This includes data-quality programmes and support with selecting, supplying and implementing CDP solutions.
Market and customer intelligence
Using analytics and, where relevant, AI, we map market potential, determine which segments and ICPs deserve priority, and reveal opportunities for customer development and commercial growth.
Targeted activation
We provide enriched, insight-driven and prioritised account and contact lists, outreach software and B2B website visitor identification, enabling marketing and sales to act with greater precision.
Advice and project support
We provide independent advice on data sources, software and suppliers, complemented by implementation support, project leadership and assistance with day-to-day execution.
The components can be deployed separately or combined. TICO advises, supports and supplies the required data and tools through specialist partners. You choose the model that fits: fully outsourced, hybrid or managed in-house, with your organisation handling execution and TICO providing the data, tools and expertise.
Meet TICO
Where is there still a lack of direction, focus or execution?
In an introductory meeting, we explore where the greatest commercial opportunity or constraint lies and which first step can deliver genuine value.