ICP & growth potential
Use customer data, market intelligence and commercial experience to determine where you have the strongest proven opportunity to create value and win.
Focus on the right markets, accounts and buying moments.
TICO Marketing · B2B data intelligence
From fragmented data to commercial direction.
We help B2B organisations connect internal data, market intelligence and technology. So marketing and sales can make better decisions and growth becomes more predictable.
20+
years of experience in B2B data intelligence
01
strategy and hands-on execution
∞
independent across data, partners and technology
01
The commercial reality
More data is rarely the answer. Better decisions are.
B2B organisations have access to more data than ever. Yet essential commercial questions remain unanswered. Where is the real growth potential? Which accounts deserve priority? And which signals show that an organisation is starting to move?
TICO brings structure to that complexity. Not by putting technology first, but by organising strategy, data and execution around the same commercial ambition.
Fit
Where do customer, challenge and proposition structurally align?
Timing
Which change makes a commercial challenge relevant now?
Ability to win
Why does your organisation have a demonstrably strong position here?
02
Where TICO makes the difference
Data intelligence that drives commercial performance.
TICO connects strategic analysis with practical execution. The solution does not start with a tool, but with the decision that marketing, sales or leadership needs to make better.
Data quality & enrichment
Strengthen CRM data and enrich customer and prospect records with relevant company, market and behavioural signals.
A reliable foundation for marketing and sales.
Market & customer insights
Connect internal data with external sources to reveal segments, customer value, cross-sell and upsell potential, and changing market demand.
Insight that leads directly to commercial decisions.
Activation & technology
Translate insights into demand generation, targeted outreach, marketing automation and practical AI applications with human direction.
From analysis to action, rhythm and measurable results.
03
From signal to action
One commercial line connecting data, insight and activation.
Value does not come from the individual elements, but from the connection between them.
Sources & signals
CRM and sales data
Customer value & behaviour
Company and market data
Buying and change signals
Commercial intelligence
PriorityWhere are the strongest fit, timing and ability to win?Action
Focused growthAccounts, content, campaigns and sales aligned around one focus.04
The TICO approach
Total Intelligent Commercial Outreach.
TICO is more than a name. It is how we turn complex commercial challenges into a clear and workable approach.
Total perspective
We look beyond a single data source or campaign and focus on the connection between strategy, customer, market, data, technology and organisation.
Intelligence
Internal data and external signals are connected to reveal where potential exists and when movement begins.
Commercial focus
Insights are translated into clear choices for segments, accounts, propositions, content and the use of commercial capacity.
Outreach
Insights are translated into targeted market engagement, personal outreach and demand generation that marketing and sales can execute together.
Jefry Wierenga Irias Sandoval52 years old · born in Costa Rica
About Jefry Wierenga Irias Sandoval
Commercial clarity. The human perspective of a Tico.
In Costa Rica, a male resident is called a Tico. Ticos are known for their friendly, hospitable and peaceful nature. That heritage gave TICO Marketing not only its name, but also an attitude: open, respectful and genuinely attentive to the person behind every commercial challenge.
Pura Vida · pure life.“A greeting, an expression of gratitude and, above all, a way of life: appreciate what is there and stay focused on what truly adds value.”
Jefry combines that personal foundation with more than twenty years of experience in B2B marketing data intelligence. He listens first, brings clarity to complex challenges and then makes commercial opportunities concrete. Not based on assumptions, but on data, context and experience.
At TICO, we connect strategy and execution. We advise on ICP, market potential and data strategy, and support data sources, tooling, dashboards, demand generation and collaboration between marketing and sales. Always aligned with the organisation. Never technology for technology's sake.
01Listen genuinely
Understand what is happening before choosing a direction.
02Create clarity
Turn complexity into clear commercial decisions.
03Move forward together
Translate insight into action people can execute.
AI
Technology with human direction
AI accelerates thinking. Strategy sets the direction.
AI can reveal patterns faster, organise market information and support commercial processes. But only when the data, context and decisions are right.
That is why TICO does not start with what AI can do. We begin with what your organisation wants to understand, decide and achieve more effectively.
A sharper commercial starting point
Ready to turn data into direction?
Let us explore where your commercial potential lies and what it takes to make it visible, reachable and actionable.