Fully outsourced
TICO carries out the analysis and implementation and supports commercial activation.
Customer view
How do we create one reliable customer and account view?
Customer and account data is spread across different systems, contains duplicates or is incomplete. Marketing and sales therefore operate from different versions of reality.
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Data-quality assessment
The solution
TICO maps data sources and data quality, connects and enriches records, and determines which information is required for a usable commercial view of customers and accounts.
The outcome
One reliable commercial foundation that can be used immediately for segmentation, analysis, campaigns and commercial follow-up.
Products and tools
Data-quality assessment
Data matching and deduplication
Customer and account data model
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Delivery
A way of working together that fits.
Fully outsourced, hybrid or managed in-house — aligned with your team and available capacity.
Hybrid
TICO works alongside the internal team, adding the data, expertise and technology that are missing.
In-house
Your organisation handles execution. TICO provides the required data sources, analyses, software and specialist support.
Meet TICO
Where is there still a lack of direction, focus or execution?
In an introductory meeting, we explore where the greatest commercial opportunity or constraint lies and which first step can deliver genuine value.