Fully outsourced
TICO carries out the analysis and implementation and supports commercial activation.
Account prioritisation
Which accounts deserve priority?
We have hundreds or thousands of existing and potential accounts, but lack clarity on which companies best fit our propositions. As a result, commercial capacity and campaigns are spread too broadly.
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ICP and account profiles
The solution
TICO combines internal customer and sales data with external company, market and commercial characteristics. For each proposition, we define what distinguishes an attractive account and translate this into selection criteria and evidence-based account scoring.
The outcome
A prioritised account selection for each proposition. For every account, you can see the strength of fit, the available potential and why it deserves commercial attention.
Products and tools
ICP and account profiles
Proposition-to-account matching
Data enrichment and account scoring
Account selections for CRM and activation
Priorities dashboard
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Delivery
A way of working together that fits.
Fully outsourced, hybrid or managed in-house — aligned with your team and available capacity.
Hybrid
TICO works alongside the internal team, adding the data, expertise and technology that are missing.
In-house
Your organisation handles execution. TICO provides the required data sources, analyses, software and specialist support.
Meet TICO
Where is there still a lack of direction, focus or execution?
In an introductory meeting, we explore where the greatest commercial opportunity or constraint lies and which first step can deliver genuine value.