TICO Marketing

Audience selection

Which audiences and decision-makers do we want to reach?

Our propositions are clear, but we lack sufficient insight into which organisations, roles and decision-makers we need to reach.

An olive-green path through a warm architectural landscape towards an open horizon
Commercial growthFrom direction to momentum.
20+

years of experience in B2B data intelligence

01

single point of contact for direction and continuity

03

strategy, tactics and operations aligned

The solution

TICO translates commercial objectives and propositions into specific audiences, accounts and relevant roles within the decision-making process.

The outcome

An activation-ready selection of relevant accounts and decision-makers for campaigns, content marketing and sales.

Products and tools

  • Audience and account selections

  • Decision-maker and buying-group profiles

  • Campaign-ready contact selections

A way of working together that fits.

Fully outsourced, hybrid or managed in-house — aligned with your team and available capacity.

01

Fully outsourced

TICO carries out the analysis and implementation and supports commercial activation.

02

Hybrid

TICO works alongside the internal team, adding the data, expertise and technology that are missing.

03

In-house

Your organisation handles execution. TICO provides the required data sources, analyses, software and specialist support.

Meet TICO

Where is there still a lack of direction, focus or execution?

In an introductory meeting, we explore where the greatest commercial opportunity or constraint lies and which first step can deliver genuine value.